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OWC adopted solar power as an energy source at its two largest locations in Woodstock and Austin, TX. In January 2019, OWC acquired fellow external computer storage products and accessories manufacturer Akitio. In 2011, sales revenue was reported as $88.3 million with about 137 employees.
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The OWC Data Doubler, for adding a second internal drive to MacBook, MacBook Pro, Mac mini, and iMac computers was also introduced as was the OWC Slim eSATA ExpressCard Adapter, which adds an eSATA port to Mac and PC notebooks. In 2010, OWC announced the Mercury Extreme SSD line of 2.5" SATA solid state drives. magazine 5000 "Fastest-Growing Privately Owned Companies" and "Computer and Electronics Top 100" list from 2007 through 2013. OWC said it was the first technology manufacturer/distributor in the U.S. In October 2009, a Vestas V39-500kW wind turbine started generating more electricity than OWC needed to run the facility, view OWC's think green efforts. In 2008, OWC moved into a new 37,000-square-foot (3,400 m 2) corporate headquarters designed to platinum Leadership in Energy and Environmental Design standards.
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In April 2009, OWC expanded its storage line with the OWC Mercury Elite Pro Qx2, a desktop hardware RAID storage product. OWC also introduced the OWC Mercury Rack Pro line and the OWC Blu-ray internal and external drives. In January 2007, OWC announced it would be the US distributor of the Axiotron Modbook.
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In 2006, OWC introduced the first Dual-HD external FireWire drive RAID available up to 1.5 TB and became the first third party company with memory modules and upgrade kits for the Intel-based Mac Pro that met Apple specifications and first to introduce a Quad Interface external hard drive combining FireWire 800, FireWire 400, USB 2.0, and eSATA connection options in one product – the OWC Mercury Elite-AL Pro Quad Interface. In 2004, the company also began offering an iPod battery replacement program and introduced the miniStack line of drives to complement Apple's Mac mini. specifically for Macintosh computer users in 2003. OWC launched, a Macintosh-only Internet access service that provided dialup access throughout the U.S. In 2003, OWC released a line of external storage products the Mercury Extreme product line with a G4/1.33 GHz processor upgrade, the fastest Macintosh processor to that date an extra high-capacity NuPower replacement battery compatible with PowerBook G3 FireWire (2000/Pismo) and PowerBook G3 Lombard (1999/Bronze Keyboard) models and the OWC Neptune line of external 7200RPM FireWire storage solutions.
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OWC announced a portable FireWire drive and a FireWire/USB combination product in 2003. OWC expanded and introduced the Mercury Classic Elite line of external storage and offered an iPod case. OWC shipped its first OWC-branded acceleration products in 1995 followed by the introduction of the Mercury G3 ZIF upgrade line in 1999.
In 1994, O'Connor renamed LRO Computers Sales "Other World Computing" (OWC), which operates doing business as NCDC. The company then moved into a 2,500-square-foot office space, which expanded to about 6,500-square feet over the next eight years.
In 1993, LRO Computer Sales incorporated in the state of Illinois under the name New Concepts Development Corporation (NCDC). In 1992, LRO Computer Sales shifted focus to computers by offering hard drives to its customers. The company moved into its first facility in Woodstock, Illinois and hired its first employees. A year later, LRO Enterprises reorganized into LRO Computer Sales and began selling computer memory chips via America Online. In 1988, at age 14, Larry O'Connor began LRO Enterprises, a printer ribbon re-inking business, in his family's barn.
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